7 Signs You're Doing It Wrong With Email Marketing

As your online presence grows, so will your email list. and as digital marketers, it's important that we keep up with Digital Marketing Agency Melbourne (as well as our analog ones). This article offers some advice on what to consider when building a list for your business and how to avoid making common pitfalls along the way. 

Wrong Signs of Success

Digital marketing is an incredibly efficient way to connect with potential and current customers. However, a few wrong signs indicate a digital marketing campaign is successful. If you notice any of these behaviours, it might be time to scale back or reevaluate your efforts.

1. Increased Traffic: Unless you’re getting zero traffic before, increasing traffic is a good sign your digital marketing campaign is working. However, too much traffic can also be a sign that your website isn’t SEO optimised well enough or your content isn’t resonating. It can also indicate using too many ad networks and not focusing on driving relevant traffic to your website.
2. Decreased Conversion Rates: If people aren’t converting on your website, that means they aren’t taking the desired action – either filling out a form or clicking through to a higher level page on your site. A decrease in conversion rates could be due to poorly designed and executed ads, low-quality content, or outdated website design and functionality. Make sure you review all aspects of your website for improvement!
3. Higher Costs: Excessive spending on advertising or other digital marketing initiatives can often be a sign

Signs You're Doing it Wrong With Your Email List

If you're not doing anything wrong, but you're not getting the results that you want from your email marketing, here are seven signs that you may be doing it wrong:

1. You're not using Preview Mode

Preview mode is a great way to get a sense of how your email looks before you send it out. It allows you to test how your email content looks on different devices and formats. This will help you to ensure that your email looks good on all devices and formats.

2. You're Not Sending Emails at the Right Time of Day

Email marketing is most effective when you send emails during peak hours. In general, emails are more likely to be opened and acted on during these times. Try to send your email at peak hours to have the best chance of being read and acted on.

3. You're Not Tracking How Many Emails Are Sent and Received

Tracking how many emails are sent and received is important for email marketing. This data can help you to determine which elements of your email campaign are working well and which ones need improvement.

4. You Aren't Tracking Which Links Are Clicked on in Your Emails

When it comes to digital marketing, it's important to stay on top of the latest strategies and tactics. Unfortunately, fraudsters can take advantage of one area in digital supplier relationships.

Types of digital supplier fraud

There are a few types of digital supplier fraud that can occur:

-False or misleading promises: Suppliers may make false or misleading claims about the quality of their services or the results they can provide. They may promise features that never materialise or charge excessive fees for services that are not worth the price.

-Overcharging: Suppliers may charge excessive fees for services that are not worth the price. They may claim to offer special deals or sales that do not exist, or bill customers multiple times for the same service.

-Helping fraudulent businesses: Suppliers may knowingly lend their support to fraudulent businesses, providing them with technical assistance or spreading false news about their competitors. This can lead to customers losing faith in legitimate businesses and turning to more dishonest ones instead.\n

-Abandonment: Suppliers may abandon customers who do not pay them on time or who contact them with complaints about their services. This can leave customers

• Marketing tactics

To be successful in digital marketing, you must have a thorough understanding of how to implement various tactics. Below are some of the most important digital marketing tactics that you should know about:

1. Digital Advertising: Digital advertising is the use of electronic media such as the internet and mobile platforms to reach and interact with target audiences. Ads can be placed on websites, social media sites, or other electronic platforms. Advertisers use digital advertising to target specific demographics, interests, and behaviours.
2. Digital Marketing Measurement: You need to track your marketing efforts in order to determine whether you’re achieving your desired results. There are a number of different ways to measure digital marketing performance, including web analytics (tracking website traffic and engagement), lead conversion rate tracking (measuring the percentage of leads who convert into paying customers), and Google AdWords reporting (assessing the impact of Google AdWords campaigns).
3. Digital Marketing Strategies: Once you understand how Digital Marketing Experts work, you need to develop specific strategies for reaching your target audience. A number of different strategies exist, including Paid Social Media Advertising (using ads on third-party websites), Email Marketing (using email campaigns to capture leads

Conclusion:

Digital marketing is all about creating a relationship with your customer and driving leads through online channels. It's a process that should start from research and understanding your target audience to create engaging content that appeals to them. After you've got their attention, you need to create an effective lead funnel to convert those customers into paying customers. Finally, keep tracking your efforts and make adjustments to ensure you're reaching your objectives.